A cross-platform audience engagement specialist, journalist and editor, I execute creative, data-driven storytelling with passion and wit.

Relevant Experience

Help shape and inform Message Lab’s POV on content as an effective medium for creating customers of a brand’s ideas
Evolve the discovery and strategy process at Message Lab
Analyze platform trends and performance to facilitate opportunities for growth and improvement, and provide data-backed insights in non-technical language
Lead client intake and discovery, helping to craft up-front project strategies and plans
Use an editorial eye to make qualitative judgments about client content and publishing maturity that manifest in actionable recommendations
Conduct positioning analyses of potential client competitors in the ideas space
Refine and improve the monthly and quarterly reporting process, surfacing the “why” behind the “what”
Define content flows, building strategies to meet client goals
Plan and lead presentations to convey discovery and strategy to clients
Facilitate communication between internal Message Lab teams to provoke innovation and effectively close the editorial feedback loop
Assess new and effective ways to measure the impact of audience engagement on content programs

Freelancer contributing to Condé Nast Traveler, AFAR, Outside, The Atlantic, New York, Mental Floss, Atlas Obscura & others
Consultant, editor and thought leadership author for a variety of B2B and B2C clients, including North Coast Media, TCS Education System, Goodall Homes, & more
Acting editor-at-large for Writer’s Digest magazine, penning features and interviewing bestselling authors

Conduct qualitative and quantitative research with users to drive consumer-centric content strategy
Employ analytics (using tools like Google Analytics, Ahrefs and Looker) to form a data-driven editorial roadmap that publishes on a twice-weekly cadence
Develop a successful PR and linkbuilding strategy with coverage from outlets like Travel + Leisure, The Times London, Lifehacker, Departures, Business Insider, Lonely Planet and Fodor’s
Work with myriad stakeholders to formalize brand guidelines, ensuring cross-channel consistency
Pilot custom content program that involves adding new, engaging copy to millions of landing pages
Act as chief copywriter to infuse brand voice into product and all marketing efforts, from email to OOH
Manage a team of freelance journalists to produce high-quality blog articles

Redirected focus of Writer’s Digest from a print-centric magazine to a robust cross-platform content ecosystem, which stoked growth in impressions, subscriptions and revenue
Devised annual editorial calendar for print, online, social media, online education, events, etc.
Managed all content budgets related to brand, as well as three junior editors and art director
Wrote articles, ad copy and product descriptions; composed Tweets, Instagram and Facebook posts
Acted as primary brand ambassador for WD at conferences, events and on Twitter
Interviewed numerous high-profile, bestselling writers (Celeste Ng, George Saunders, Rainbow Rowell, Andy Weir, etc.)
Named as a finalist for two 2018 Folio Awards: “Best Issue” & “Best Q&A”

Built community on Facebook and Twitter—grew audience by 53K Likes on Facebook
Managed weekly e-newsletter campaigns and hosted a segment on monthly podcast
Developed content for online education: courses, virtual conferences, webinars
Produced and edited written, audio and video content for website and print magazine

Northwestern University – 3.84 GPA – Evanston, Ill. 2010–2011
Medill School of Journalism – Master of Science in Journalism

University of Portland – 3.9 GPA – Magna Cum Laude – Portland, Ore. 2007–2010
Bachelor of Arts in English; Minor in History